WordPress Performance
Load your website at lightning speed
Research shows that 57% of visitors abandon a website if it takes longer than 3 seconds to load.
All Your Marketing Efforts, Promotions Depend Entirely On The Ability Of Your Website To Load Quickly.
"Acceptable load time for a web-page is 2 seconds" - Google
After you signup with us, We:
- Optimize Your Web Hosting
- Enable Content Delivery Network
- Add Premium Performance Plugins
- Configure Page Caching
- Recommend Code Changes
Bad Web Hosting
While there are a lot of different types of hosting, we will talk about the two most common types that we switch our clients from.
Shared Hosting
The vast majority of people are on some form of shared hosting. The primary goal of shared hosting is affordability. The phrase “You get what you pay for” couldn’t be more relevant to this type of hosting. Simply put, your website is sharing server resources with other websites. There are no dedicated resources for your website. When we switch our customers to our premium managed hosting, we always find a significant improvement in the speed.
VPS
A VPS provides some level of reserved resources but still suffers from “noisy neighbors”. At best, most VPS are vanilla Linux with absolutely no server level-optimizations or performance improving software. This means that if you experience a sudden influx of visitors, your VPS or part of its software stack will crash, leaving your website offline.
At OptiZap, we make use of proven container-based architecture on the Google Cloud Platform with auto-scaling. This means that we’re not only ready for small traffic spikes, but also ensure your website does not slow down.
Too many plugins and page elements
Having too many page elements and plugins can slow down your website drastically. On signup, we analyze the website and recommend changes at the code level.
Bad Theme
A bad theme can also impact the page speed. This is common for poorly coded multi-purpose themes or page builders.
No CDN
A CDN caches static elements of your website like HTML pages, JavaScript files, stylesheets, images, and videos so that they are served from a server closest to the user. This greatly improves page load times, especially for media-heavy websites.
Traffic Spikes
If your website suddenly gets 2x to 3x traffic than expected, resources allocated to your website by your web hosting provider may not be sufficient. We have seen cases where hosting accounts were shut down for getting too much traffic (Yikes!)
Large uncompressed images
A common mistake is uploading raw images on your website directly from the camera. Raw images taken from a DSLR can have file size up to 50 Megabytes! We make use of automated image compression plugins that greatly reduce the image sizes into a few kilobytes without a significant reduction in picture quality. This helps improve your website speed.
Wrong Server Location
The #1 rule for your website – It should be located closest to your audience. For example, If your business is mainly local and on the west coast, you should get your server somewhere on the west coast! Because our web hosting is based on the Google Cloud Platform, you can choose from 20 data center locations worldwide!
Premium Hosting
Migrate your website to our premium, super managed hosting powered by the Google Cloud Platform
Website Analysis
Complete website analysis to know what is slowing your website down and other areas of improvement
Content Delivery Network
Use one of the best content delivery network (CDN) for offloading static elements to globally cached servers
Image Compression
Compressing images on the website to reduce page load times
Premium DNS
Using Premium DNS for your website by using Amazon Route 53
page Caching
Setting up Page caching using premium WordPress plugins
Website Cleanup
Complete site cleanup to ensure the WordPress database is fully optimized
Emergency support
24x7 Emergency support is available in case of critical issues
Direct phone support
Technical support is free for any platform related issues. We offer dedicated phone and email support.
Personalized support
We offer a VIP, personalized service to all our customers and don’t engage in bulk or mass selling.
